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Nguyen, Hang T
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More Than Fit: Brand Extension Authenticity
Spiggle, Susan
;
Nguyen, Hang T
;
Caravella, Mary
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 967-983
Persistent link: https://www.econbiz.de/10010051942
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