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~person:"Niehoff, Lisa Maria"
~person:"Sinkovics, Rudolf R."
~person:"Westjohn, Stanford A."
~subject:"Partial least squares"
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A critical look at the use of SEM in international business research
Richter, Nicole Franziska
;
Sinkovics, Rudolf R.
; …
- In:
International marketing review
33
(
2016
)
3
,
pp. 376-404
Persistent link: https://www.econbiz.de/10011486986
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2
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
3
The effects of dynamic capabilities on value-based pricing and export performance
Hofer, Katharina
;
Niehoff, Lisa Maria
;
Wuehrer, Gerhard A.
- In:
Entrepreneurship in international marketing
,
(pp. 109-127)
.
2015
Persistent link: https://www.econbiz.de/10010493033
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