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~person:"Nigam, Achint"
~subject:"Einzelhandel"
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Einzelhandel
Conditional Promotion
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Consumer Behavior
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Consumer behaviour
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Engagement
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Konsumentenverhalten
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Nigam, Achint
Dewani, Prem Prakash
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Journal of global information management
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Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint
;
Dewani, Prem Prakash
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
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