Consumer engagement through conditional promotions : an exploratory study
Year of publication: |
2022
|
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Authors: | Nigam, Achint ; Dewani, Prem Prakash |
Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 30.2022, 5, Art.-No. 64, p. 1-19
|
Subject: | Conditional Promotion | Consumer Behavior | Engagement | Mode of Payment | Retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
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