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~person:"Nufer, Gerd"
~subject:"Automotive industry"
~type_genre:"Case study"
~type_genre:"Fallstudiensammlung"
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Kommunikationspolitik im 21. Jahrhundert
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ECONIS (ZBW)
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Emotional Branding in der Automobilindustrie
Nadler, Sabrina
;
Rennhak, Carsten
;
Nufer, Gerd
- In:
Kommunikationspolitik im 21. Jahrhundert
,
(pp. 187-219)
.
2010
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