Emotional Branding in der Automobilindustrie
Sabrina Nadler, Carsten Rennhak und Gerd Nufer
| Year of publication: |
2010
|
|---|---|
| Authors: | Nadler, Sabrina ; Rennhak, Carsten ; Nufer, Gerd |
| Published in: |
Kommunikationspolitik im 21. Jahrhundert. - Stuttgart : ibidem-Verlag, ISBN 978-3-8382-0192-4. - 2010, p. 187-219
|
| Subject: | Kfz-Industrie | Automotive industry | Markenführung | Brand management | Emotion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008780529