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~person:"Nufer, Gerd"
~type_genre:"Gutachten"
~type_genre:"Thesis"
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Search: ("Sportpolitik" OR "Fußballsport") AND NOT isPartOf:Wirtschaftsdienst
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Ambush-Marketing im Sport : Grundlagen, Strategien, Wirkungen
Nufer, Gerd
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2010
Persistent link: https://www.econbiz.de/10003957371
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Event-Marketing : theoretische Fundierung und empirische Analyse unter besonderer Berücksichtigung von Imagewirkungen
Nufer, Gerd
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2006
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2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003191644
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Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Nufer, Gerd
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2002
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1. Aufl.
Persistent link: https://www.econbiz.de/10001627873
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