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~person:"Nyadzayo, Munyaradzi W."
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
6
Supplier relationship management
6
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Brand image
3
Brand management
3
Markenimage
3
B2B branding
2
Business services
2
E-commerce
2
Electronic Commerce
2
Franchisor competence
2
Freie Berufe
2
KMU
2
Professional service firms
2
Professional services
2
SME
2
Unternehmensdienstleistung
2
B2B
1
B2B brand loyalty
1
B2B customer engagement
1
B2B customer identification
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Brand
1
Brand citizenship behavior
1
Brand loyalty
1
Brand relationship quality
1
Brand sensitivity
1
Business customer cocreated value
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Business customer virtual interaction
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Commitment
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Confidence
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Customer integration
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Article in journal
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Nyadzayo, Munyaradzi W.
Christodoulides, George
6
Brown, Brian P.
3
O'Cass, Aron
3
Sarkar, Soumya
3
Singh, Jaywant
3
Anees-ur-Rehman, Muhammad
2
Baumgarth, Carsten
2
Biedenbach, Galina
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Donthu, Naveen
2
Ewing, Michael
2
Geigenmüller, Anja
2
Henseler, Jörg
2
Ind, Nicholas
2
Iyer, Pramod
2
Jiang, Yanxin
2
Keränen, Joona
2
Kumar, V.
2
Leek, Sheena
2
Lindgreen, Adam
2
Markovic, Stefan
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
Mingione, Michela
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Mohan, Mayoor
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Paswan, Audhesh
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Pitt, Leyland F.
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Rowley, Jennifer
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Saraniemi, Saila
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Shabbir, Rizwan
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Siahtiri, Vida
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Ugolini, Marta
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Ulkuniemi, Pauliina
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Weerawardena, Jay
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Zablah, Alex R.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
1
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ECONIS (ZBW)
3
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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
2
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
3
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
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