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~person:"Nyeck, Simon"
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Brand gender
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Extensions de segments de marché
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Nyeck, Simon
Lieven, Theo
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Azar, Salim L.
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Grohmann, Bianca
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Veg, Nathalie
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Herrmann, Andreas
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Machado, Joana César
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Tilburg, Miriam van
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Aimé, Isabelle
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Nieroda, Marzena
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Université Paris-Dauphine (Paris IX)
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Université Paris-Dauphine
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Brand
gender
and cross-gender extensions
Nyeck, Simon
;
Veg, Nathalie
-
Université Paris-Dauphine (Paris IX)
-
2007
). The objective of this paper is to discuss the concept of
brand
gender
and its potential influence in crossover extensions …
Persistent link: https://www.econbiz.de/10010706724
Saved in:
2
Brand
gender
and cross-gender extensions
Veg, Nathalie
;
Nyeck, Simon
-
Université Paris-Dauphine (Paris IX)
-
2007
). The objective of this paper is to discuss the concept of
brand
gender
and its potential influence in crossover extensions …
Persistent link: https://www.econbiz.de/10010905377
Saved in:
3
Brand
gender
and cross-gender extensions.
Nyeck, Simon
;
Veg, Nathalie
-
Université Paris-Dauphine
). The objective of this paper is to discuss the concept of
brand
gender
and its potential influence in crossover extensions …
Persistent link: https://www.econbiz.de/10008871994
Saved in:
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