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~person:"Nyilasy, Gergely"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
~type_genre:"Sammelwerk"
~type_genre:"Sammlung"
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Advertising industry
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Werbewirtschaft
3
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Academician-practitioner divide
1
Advertising agencies
1
Advertising effects
1
Advertising planning
1
Agency theory
1
Cognition
1
Creativity
1
Emotion
1
Führungskräfte
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Managerial cognition
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Managers
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Media professions
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Medienberufe
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Nyilasy, Gergely
Koslow, Scott
8
Silk, Alvin J.
8
Windels, Kasey
7
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5
Sasser, Sheila L.
5
Berndt, Ernst R.
4
Kilgour, Mark
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Knuth, Ingo
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Patwardhan, Padmini
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Chen, Huan
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Cheong, Yunjae
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Davies, Mark
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De Gregorio, Federico
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Farris, Paul W.
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Gal-Or, Esther
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European journal of marketing : EJM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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1
Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Saved in:
2
Agency practitioners, pseudo-professionalization tactics, and advertising professionalism
Nyilasy, Gergely
;
Kreshel, Peggy J.
;
Reid, Leonard N.
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10009671492
Saved in:
3
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
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