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~person:"Nyström, Anna-Greta"
~subject:"B-to-B-Marketing"
~subject:"Dienstleistungsinnovation"
~subject:"Open Innovation"
~type_genre:"Collection of articles of several authors"
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Nyström, Anna-Greta
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Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
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