Developing insights on branding in the B2B context : case studies from business practice
edited by Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos
| Year of publication: |
2018 ; first edition
|
|---|---|
| Other Persons: | Koporcic, Nikolina (ed.) ; Ivanova-Gongne, Maria (ed.) ; Nyström, Anna-Greta (ed.) ; Törnroos, Jan-Åke (ed.) |
| Publisher: |
Bingley, UK : Emerald Publishing |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Kundenintegration | Customer integration | Emotion | Business-to-Business-Marketing | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | xx, 237 Seiten Illustrationen 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Enthält 11 Beiträge |
| ISBN: | 978-1-78756-276-9 ; 978-1-78756-277-6 ; 978-1-78756-275-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011867650