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~person:"O'Cass, Aron"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Unternehmenserfolg"
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Brand management
Internet marketing
Unternehmenserfolg
Marketing management
24
Marketingmanagement
24
Firm performance
7
Innovation
7
Markenführung
7
Australia
6
Australien
6
Brand image
5
Markenimage
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
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4
Marketing
4
New product development
4
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4
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4
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3
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3
Consumer behaviour
3
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2
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O'Cass, Aron
Keller, Kevin Lane
19
Melewar, T. C.
14
Laukkanen, Tommi
11
Adeola, Ogechi
10
Brettel, Malte
9
Morgan, Neil A.
9
Baumgarth, Carsten
8
Chaffey, Dave
8
Hinson, Robert
8
Ko, Eunju
8
Ngo, Liem Viet
8
Ozuem, Wilson
8
Vrontis, Demetris
8
Foroudi, Pantea
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Reijonen, Helen
7
Urde, Mats
7
Šerić, Maja
7
Aaker, David A.
6
Balmer, John M. T.
6
Burmann, Christoph
6
Fritz, Wolfgang
6
Hirvonen, Saku
6
Karjaluoto, Heikki
6
Kumar, V.
6
Mutum, Dilip S.
6
Pitt, Leyland F.
6
Ratten, Vanessa
6
Smith, Katherine Taken
6
Balmer, John M.T.
5
Bang, Nguyen
5
Bauer, Hans H.
5
Bodlaj, Mateja
5
Boso, Nathaniel
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Dekimpe, Marnik G.
5
Dennis, Charles
5
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European journal of marketing : EJM
3
Journal of strategic marketing
2
The journal of business & industrial marketing
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
The journal of services marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
13
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1
Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza
;
Wymer, Walter
;
O'Cass, Aron
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
Saved in:
2
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
3
Why doesn't our branding pay off : optimising the effects of branding through innovation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 509-529
Persistent link: https://www.econbiz.de/10011574456
Saved in:
4
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
5
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
6
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
7
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
8
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
9
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
10
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
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