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~person:"Okazaki, Shintaro"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Guidebook"
~type_genre:"No longer published / No longer aquired"
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Search: subject_exact:"Internationale Werbung"
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International marketing
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Internationales Marketing
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Standardisierung
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Okazaki, Shintaro
Douglas, Susan P.
13
Kotabe, Masaaki
11
Craig, C. S.
8
Meissner, Hans Günther
8
Cavusgil, S. Tamer
7
Zentes, Joachim
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Leonidou, Leonidas C.
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Meffert, Heribert
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Morschett, Dirk
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Quelch, John A.
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Schmid, Stefan
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Swoboda, Bernhard
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Elg, Ulf
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Helsen, Kristiaan
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Hu, Zuohao
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Julian, Craig C.
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
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ECONIS (ZBW)
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How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro
;
Bauer, András
;
Ohme, Rafal
;
Škapa, …
- In:
Cutting edge international research
,
(pp. 37-46)
.
2010
Persistent link: https://www.econbiz.de/10003985034
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2
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
3
Identifying the degree of online standardisation : a cross-national analysis of American brands' websites in Europe
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 138-144)
.
2005
Persistent link: https://www.econbiz.de/10003353721
Saved in:
4
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
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