Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Year of publication: |
2006
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Authors: | Okazaki, Shintaro ; Taylor, Charles Robert |
Published in: |
International advertising and communication : current insights and empirical findings. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0455-7. - 2006, p. 439-454
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Subject: | Werbung | Advertising | Standardisierung | Standardization | Internationales Marketing | International marketing | EU-Staaten | EU countries |
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