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~person:"Olbrich, Rainer"
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Internet marketing
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Marketing cooperation
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Marketingkooperation
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Cluster analysis
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Olbrich, Rainer
Peitz, Martin
15
Hakenes, Hendrik
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Kruse, Jörn
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Quitzau, Jörn
6
Garella, Paolo G.
5
Schellhaaß, Horst-Manfred
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Bormann, Patrick
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Enderle, Gregor
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Hausladen, Helmut
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Huber, Frank
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Ilicic, Jasmina
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Aust, Gerhard
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Besch, Michael
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Buscher, Udo
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Choi, Jay Pil
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Franck, Egon
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Mizera, Sue
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Tennbakk, Berit
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Ahlert, Dieter
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Anders, Sven
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Antz, Christian
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Baxter, Stacey M.
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Bernard, Tanguy
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Boenigk, Michael
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Bär, Sören
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Büttgen, Marion
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Dreyer, Axel
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Esch, Franz-Rudolf
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Forgács, Csaba
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Geib, Malte
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Hack, Annette
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Herrmann, Roland
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Hoff, Klaus
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Holsing, Christian
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Janssen, David
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Jene, Susanne
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Jochims, Heike
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Kliebisch, Christoph
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Research papers from the Chair of Marketing
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Journal of advertising research
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Marketing und marktorientierte Unternehmensführung
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ECONIS (ZBW)
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Controlling and evaluating affiliates - an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
-
2016
Persistent link: https://www.econbiz.de/10012156396
Saved in:
2
Affiliate-Marketing : Steuerung des Klickpfads im Rahmen einer Mehrkanalstrategie
Bormann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011982757
Saved in:
3
Analyzing the click path of affiliate-marketing campaigns : interacting effects of affiliates' design parameters with merchants' search-engine advertising
Olbrich, Rainer
;
Bormann, Patrick
;
Hundt, Michael
- In:
Journal of advertising research
59
(
2019
)
3
,
pp. 342-356
Persistent link: https://www.econbiz.de/10012118869
Saved in:
4
Controlling and evaluating affiliates : an exploratory research in the education sector
Olbrich, Rainer
;
Bormann, Patrick
;
Holsing, Christian
; …
-
2016
Persistent link: https://www.econbiz.de/10012875444
Saved in:
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