//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Oliveira, Marta Olivia Rovedder de"
~subject:"Brand management"
~subject:"Firm performance"
~subject:"Social web"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Firm performance
Social web
Brand equity
3
Brand image
3
Markenführung
3
Markenimage
3
Consumer behaviour
2
Konsumentenverhalten
2
Brand
1
Choice modeling
1
Company performance
1
Consumer-based brand equity
1
Emerging economies
1
Emerging market
1
Financial-based brand equity
1
Firm-based brand equity
1
Markenartikel
1
Markenwert
1
Measurement
1
Messung
1
Quasi-experiment
1
Return on Investment
1
Return on investment
1
Schwellenländer
1
Switching behavior
1
Systematic review
1
Unternehmenserfolg
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Reprint
Article in journal
3
Language
All
English
3
Author
All
Oliveira, Marta Olivia Rovedder de
Guzman, Francisco
6
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Gil Saura, Irene
5
Paul, Justin
5
Wong, IpKin Anthony
5
Christodoulides, George
4
Dwivedi, Abhishek
4
Iglesias, Oriol
4
Johnson, Lester W.
4
Kaufmann, Hans Rüdiger
4
Khan, Bilal Mustafa
4
Liu, Chih-Hsing
4
Rahman, Mahabubur
4
Schivinski, Bruno
4
Shuv-Ami, Avichai
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Berenguer Contrí, Gloria
3
Ekinci, Yuksel
3
Gray, David
3
Keller, Kevin Lane
3
Lambkin, Mary
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Mathur, Manisha
3
Mirzaei, Abas
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
3
Šerić, Maja
3
Abdul Rahman Zahari
2
Abratt, Russell
2
Abril Barrie, Carmen
2
Ahmad, Amna
2
Alcántara-Pilar, Juan Miguel
2
Baalbaki, Sally
2
Bang Nguyen Viet
2
more ...
less ...
Published in...
All
Marketing intelligence & planning
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand equity and company performance : evidence from a quasi-experiment in an emerging market
Oliveira, Marta Olivia Rovedder de
;
Sonza, Igor Bernardi
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10014313027
Saved in:
2
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
3
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->