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~person:"Olsen, G. Douglas"
~person:"Reid, Leonard N."
~subject:"Konsumentenverhalten"
~subject:"United States"
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Konsumentenverhalten
United States
Print advertising
9
Printwerbung
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Advertising effects
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Werbewirkung
5
Advertising
3
Werbung
3
Consumer behaviour
2
Emotion
2
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Presseverlag
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USA
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1985-2004
1
Advertising media
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Altruism
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Altruismus
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Analysis of variance
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Lieferantenmanagement
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Nordamerika
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Olsen, G. Douglas
Reid, Leonard N.
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Carlson, Les
3
Depken, Craig A.
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
Arbatskaya, Maria
2
Budzinski, Oliver
2
Calder, Bobby J.
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Dewenter, Ralf
2
Familant, Norman
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Gieseking, Thomas
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Hopkins, Christopher D.
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Hunt, James B.
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Hviid, Morten
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Kalliny, Morris
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Laroche, Michel
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Lindstädt-Dreusicke, Nadine
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Malthouse, Edward C.
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Mueller, Barbara
2
Neijens, Peter C.
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Nepomuceno, Marcelo Vinhal
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Pattabhiramaiah, Adithya
2
Petrova, Maria
2
Pittman, Russell W.
2
Richard, Marie-Odile
2
Romeo, Charles J.
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Saffer, Henry
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Shaffer, Greg Eric
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Shanahan, Kevin J.
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Sierra, Jeremy J.
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Singh, Nitish
2
Smith, Ken
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Sriram, S.
2
Venger, Olesya
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Wilson, Dennis P.
2
Wyer, Robert S.
2
Abraham, Katharine G.
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Journal of advertising research
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
The journal of media economics
1
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ECONIS (ZBW)
4
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How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Reichert, Tom
;
Childers, Courntey Carpenter
;
Reid, …
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009671507
Saved in:
2
Advertiser pressure and the personal ethical norms of newspaper editors and ad directors
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 538-551
Persistent link: https://www.econbiz.de/10009383684
Saved in:
3
How many pictures should your print ad have?
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10008806371
Saved in:
4
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
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