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Scarcity tactics in marketing : a meta-analysis of product scarcity effects on consumer purchase intentions
Barton, Belinda
;
Zlatevska, Natalina
;
Oppewal, Harmen
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 741-758
Persistent link: https://www.econbiz.de/10013535725
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