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~person:"Orban, Fabienne"
~subject:"Facheinzelhandel"
~subject:"Handelsmarke"
~subject:"Internationaler Markteintritt"
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Facheinzelhandel
Handelsmarke
Internationaler Markteintritt
Competitive strategy
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Deutschland
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Discounter
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Discounters
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Firm growth
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Germany
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International market entry
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ALDI SÜD
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Internationalisierung
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Lidl Dienstleistung GmbH & Co. KG
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Lidl-&-Schwarz-Stiftung <Neckarsulm>
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Orban, Fabienne
Dulleck, Uwe
7
Kerschbamer, Rudolf
7
Deleersnyder, Barbara
5
Dauth, Tobias
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Dekimpe, Marnik G.
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Koll, Oliver
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Kotulla, Thomas
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Schmid, Stefan
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Steenkamp, Jan-Benedict E. M.
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ESCP Europe Wirtschaftshochschule <Berlin>
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Internationalization of business : cases on strategy formulation and implementation
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ECONIS (ZBW)
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Aldi and Lidl: From Germany to the rest of the world
Schmid, Stefan
;
Dauth, Tobias
;
Kotulla, Thomas
;
Orban, …
- In:
Internationalization of business : cases on strategy …
,
(pp. 81-98)
.
2018
Persistent link: https://www.econbiz.de/10011957776
Saved in:
2
Aldi and Lidl : from Germany to the rest of the world?
Schmid, Stefan
;
Dauth, Tobias
;
Kotulla, Thomas
;
Orban, …
-
ESCP Europe Wirtschaftshochschule <Berlin>
-
2016
Persistent link: https://www.econbiz.de/10013446542
Saved in:
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