Aldi and Lidl: From Germany to the rest of the world
Year of publication: |
2018
|
---|---|
Authors: | Schmid, Stefan ; Dauth, Tobias ; Kotulla, Thomas ; Orban, Fabienne |
Published in: |
Internationalization of business : cases on strategy formulation and implementation. - Cham, Switzerland : Springer, ISBN 978-3-319-74088-1. - 2018, p. 81-98
|
Subject: | Deutschland | Germany | Wettbewerbsstrategie | Competitive strategy | Internationaler Markteintritt | International market entry | Discounter | Discounters | Unternehmenswachstum | Firm growth |
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