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~person:"Orth, Ulrich R."
~subject:"Ethics"
~subject:"Marke"
~subject:"Personality psychology"
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Orth, Ulrich R.
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ECONIS (ZBW)
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Moral decoupling feels good and makes buying counterfeits easy
Orth, Ulrich R.
;
Hoffmann, Stefan
;
Nickel, Kristina
- In:
Journal of business research : JBR
98
(
2019
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012007221
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
Saved in:
4
Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.
;
Limon, Yonca
;
Rose, Gregory
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
Saved in:
5
Gender and personality drivers of consumer mixed emotional response to advertising
Orth, Ulrich R.
;
Malkewitz, Keven
;
Bee, Colleen
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 69-80
Persistent link: https://www.econbiz.de/10003987010
Saved in:
6
Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens
Schmalz, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003907890
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