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Brand management
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Ozsomer, Aysegul
Chattopadhyay, Amitava
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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A global brand management roadmap
Ozsomer, Aysegul
;
Batra, Rajeev
;
Chattopadhyay, Amitava
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009552160
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2
The new emerging market multinationals : four strategies for disrupting markets and building brands
Chattopadhyay, Amitava
;
Batra, Rajeev
-
2012
Persistent link: https://www.econbiz.de/10009565937
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