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~person:"Ozuem, Wilson"
~subject:"Fashion"
~subject:"Internationale Beschaffung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Ozuem, Wilson
Choi, Tsan-Ming
34
Ko, Eunju
29
Guercini, Simone
10
Shen, Bin
10
Kim, Kyung Hoon
9
Khare, Arpita
8
Madsen, Dag Øivind
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Merlo, Elisabetta
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Perry, Patsy
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Phau, Ian
6
Runfola, Andrea
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Suha Fouad Salem
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5
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Ertekin, Zeynep Ozdamar
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Gwozdz, Wencke
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5
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Journal of retailing and consumer services
2
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Qualitative market research : an international journal
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The journal of brand management : an international journal
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ECONIS (ZBW)
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1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Understanding the social consumer
fashion
brand engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
3
Minding the competition : the drivers for multichannel service quality in
fashion
retailing
Patten, Elena
;
Ozuem, Wilson
;
Howell, Kerry
;
Lancaster, …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171948
Saved in:
4
Luxury
fashion
brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
5
Understanding the different types of UGC participants and social context for
fashion
brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
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