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~person:"Ozuem, Wilson"
~subject:"Relationship marketing"
~subject:"Social Web"
~type:"article"
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Relationship marketing
Social Web
Fashion
8
Mode
8
Social web
5
Consumer behaviour
4
Konsumentenverhalten
4
Luxury goods
4
Luxusgüter
4
Beziehungsmarketing
3
Brand management
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Bekleidungsindustrie
2
Brand
2
Clothing industry
2
Dienstleistungsqualität
2
Distribution channel
2
Gen Z
2
Internet marketing
2
Markenartikel
2
Mobile communications
2
Mobilkommunikation
2
Online-Marketing
2
Service quality
2
Vertriebsweg
2
Beschwerdemanagement
1
Brand relevance
1
Collectors/consumers
1
Complaint management
1
Creators
1
Critics
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Fashion brands
1
Großbritannien
1
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6
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Ozuem, Wilson
Ko, Eunju
8
Kim, Kyung Hoon
5
Kim, Hye-yŏng
3
Kim, Sang Jin
3
Loureiro, Sandra Maria Correia
3
Ranfagni, Silvia
3
Ahlert, Dieter
2
Alexander, Bethan
2
Ashman, Rachel
2
Azemi, Yllka
2
Baier, Daniel
2
Bazaki, Eirini
2
Blazquez Cano, Marta
2
Boardman, Rosy
2
Bonilla Quijada, María del Rocío
2
Bruhn, Manfred
2
Camiciottoli, Belinda Crawford
2
Cantoni, Lorenzo
2
Dabija, Dan Cristian
2
Del Olmo Arriaga, Josep Lluis
2
Faraoni, Monica
2
Fiore, Ann Marie
2
Fischer, Eileen
2
Foscht, Thomas
2
Fuxman, Leonora
2
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2
Guercini, Simone
2
Hack-Polay, Dieu
2
Hadwich, Karsten
2
Harju, Anu A.
2
Ikeda, Kayo
2
Im, Hyunjoo
2
Ishaq, Muhammad Ishtiaq
2
Johnson, Kim K. P.
2
Kent, Anthony
2
Laurell, Christofer
2
Lee, Jung Eun
2
Mahmoud, Ali B.
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Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Journal of advertising research
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
2
Understanding the social consumer
fashion
brand engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
3
Luxury
fashion
brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
4
Understanding the different types of UGC participants and social context for
fashion
brands : insights from social media platforms
Naeem, Muhammad
;
Ozuem, Wilson
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 181-204
Persistent link: https://www.econbiz.de/10013380423
Saved in:
5
Online brand communities, customer participation and loyalty in the luxury
fashion
industry : strategic insights
Ozuem, Wilson
;
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 107-129)
.
2021
Persistent link: https://www.econbiz.de/10012607354
Saved in:
6
Reconciling social media with luxury
fashion
brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
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