Scuotto, Veronica; Nespoli, Chiara; Palladino, Rosa; … - In: International Marketing Review 39 (2021) 3, pp. 586-601
Purpose: By using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is rooted in individual dynamic capabilities (DCs) and consequently whether it has a close relationship with the three...