Building dynamic capabilities for international marketing knowledge management
Year of publication: |
2022
|
---|---|
Authors: | Scuotto, Veronika ; Nespoli, Chiara ; Palladino, Rosa ; Safraou, Imen |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 3, p. 586-601
|
Subject: | Dynamic capabilities | International business | Marketing knowledge management | SMEs | Dynamische Kompetenzen | KMU | SME | Wissensmanagement | Knowledge management | Internationales Marketing | International marketing | Marketing | Strategisches Management | Strategic management | Multinationales Unternehmen | Transnational corporation |
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