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~person:"Pappu, Ravi"
~subject:"Public relations"
~subject:"Sponsorship engagement"
~subject:"Sponsorship roster"
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Pappu, Ravi
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Journal of the Academy of Marketing Science
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Investigating the impact of perceived nonprofit
sponsorship
engagement on prosocial behavior
Goh, Iris K. L.
;
Pappu, Ravi
;
Chien, P. Monica
- In:
Journal of business research : JBR
126
(
2021
),
pp. 113-125
Persistent link: https://www.econbiz.de/10012494237
Saved in:
2
Corporate
sponsorship
as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
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