Investigating the impact of perceived nonprofit sponsorship engagement on prosocial behavior
Iris K.L. Goh, Ravi Pappu, P. Monica Chien
| Year of publication: |
2021
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|---|---|
| Authors: | Goh, Iris K. L. ; Pappu, Ravi ; Chien, P. Monica |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 126.2021, p. 113-125
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| Subject: | Nonprofit | Prosocial behavior | Signaling theory | Sponsorship | Sponsorship engagement | Sponsorship roster | Sponsoring | Nonprofit-Organisation | Nonprofit organization | Soziales Verhalten | Social behaviour | Öffentlichkeitsarbeit | Public relations | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.12.042 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494237