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~person:"Pardo, Catherine"
~subject:"Marketing"
~subject:"Marketingmanagement"
~subject:"Sales"
~subject:"Verkauf"
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
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ECONIS (ZBW)
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Key account management : selling? : providing services? ... : or both?
Ivens, Björn Sven
;
Niersbach, Barbara
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
32
(
2015
)
6
,
pp. 70-78
Persistent link: https://www.econbiz.de/10011559972
Saved in:
2
The role of key account management in marketing and sales intelligence
Ivens, Björn Sven
;
Pardo, Catherine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
31
(
2014
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10010390903
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