Key account management : selling? : providing services? ... : or both?
Björn S. Ivens, Barbara Niersbach, Catherine Pardo
| Year of publication: |
2015
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|---|---|
| Authors: | Ivens, Björn Sven ; Niersbach, Barbara ; Pardo, Catherine |
| Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 32.2015, 6, p. 70-78
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| Subject: | Key-Account-Management | Key account management | Verkauf | Selling | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011559972