//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Park, Cheol"
~person:"Schivinski, Bruno"
~subject:"Firm performance"
~subject:"Internet marketing"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Firm performance
Internet marketing
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Online-Marketing
5
Social Web
5
Social web
5
Brand equity
4
Consumer behaviour
4
Konsumentenverhalten
4
brand equity
3
Beziehungsmarketing
2
Customer engagement
2
Customer integration
2
Facebook
2
Kundenintegration
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Social media
2
South Korea
2
Südkorea
2
private label brands
2
store brands
2
Brand
1
Brand-related content
1
Comparison
1
Cross cultural studies
1
Cultural comparison
1
Einzelhandel
1
Fashion
1
Financial performance
1
Handelsmarke
1
Markenartikel
1
Marketing communication
1
Mode
1
Product endorsement
1
Purchase intentions
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
5
Author
All
Park, Cheol
Schivinski, Bruno
Rahman, Mahabubur
4
Anabila, Peter
3
Bhat, Savita
2
Chakraborty, Uttam
2
Dąbrowski, Dariusz
2
Faroque, Anisur Rahman
2
Lee, Jungwon
2
Mathur, Manisha
2
Rodríguez-Serrano, M. Ángeles
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Ababneh, Bashar
1
Ahiabor, Daniel Kofi
1
Ahmad Raza Bilal
1
Ahmad, Amna
1
Ahmed, Rizwan Raheem
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Al Marri, Meera
1
Al-Mamun, Abdullah
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Aljarah, Ahmad
1
Alryalat, Mohammad Abdallah Ali
1
Ameyibor, Leeford Edem Kojo
1
Andreu, Luisa
1
Ankit, Ahmed
1
Anselmsson, Johan
1
Anwar, Syed Aziz
1
Aranda, Evangelina
1
Ashmond, Adu-Ansere
1
Athanas-Linden, Grace
1
Baabdullah, Abdullah Mohammed
1
Baalbaki, Sally
1
Barreda, Albert
1
Bartikowski, Boris
1
Beig, Faseeh Amin
1
Beukeboom, Camiel J.
1
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Management decision
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
Saved in:
2
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
3
Social media content, customer engagement and brand equity : US versus Korea
Lee, Jungwon
;
Park, Cheol
- In:
Management decision
60
(
2022
)
8
,
pp. 2195-2223
Persistent link: https://www.econbiz.de/10013350343
Saved in:
4
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
5
The impact of brand communication on brand equity through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->