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~person:"Park, Cheol"
~subject:"Beziehungsmarketing"
~subject:"Firm performance"
~subject:"brand loyalty"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
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brand loyalty
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Park, Cheol
Gil Saura, Irene
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Asia Pacific journal of marketing and logistics
1
Management decision
1
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ECONIS (ZBW)
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Customer engagement on social media, brand equity and financial performance : a comparison of the US and Korea
Lee, Jungwon
;
Park, Cheol
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 454-474
Persistent link: https://www.econbiz.de/10013163344
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2
Social media content, customer engagement and brand equity : US versus Korea
Lee, Jungwon
;
Park, Cheol
- In:
Management decision
60
(
2022
)
8
,
pp. 2195-2223
Persistent link: https://www.econbiz.de/10013350343
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