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~person:"Park, Haseon"
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addressable TV advertising
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Park, Haseon
Lyu, Yifei
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Lyu, Yuanwei
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Holiday, Steven
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Biglarbegian, M.
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Gadsden, S. A.
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Hayes, Jameson L.
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Lyu, Y.
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Mahmud, S.
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Majid, S. H.
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Brinson, Nancy H.
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Britt, Brian C.
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Fu, Jie
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Lyu, Yanfang
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International journal of advertising : the review of marketing communications
1
Journal of interactive marketing
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ECONIS (ZBW)
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Examining the effects of addressable TV advertising on children and their parents
Brinson, Nancy H.
;
Holiday, Steven
;
Park, Haseon
;
Lyu, …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 692-715
Persistent link: https://www.econbiz.de/10014551034
Saved in:
2
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
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