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~person:"Park, Jaewoo"
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Consumer behaviour
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Advertising
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Attitude-behavior relation
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East Asia
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Luxury branding
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Luxusgüter
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Nachhaltige Entwicklung
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National culture
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Nationalkultur
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Perceived scarcity
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Product attitude
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Sustainable development
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Sustainable marketing
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Park, Jaewoo
Eom, Hyo Jin
5
Youn, Nara
3
Lee, Myoung‐Jin
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Lim, Dong Jae
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Lu, Zhenqiu (Laura)
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Journal of advertising
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The journal of product & brand management
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ECONIS (ZBW)
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The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
Park, Jaewoo
;
Eom, Hyo Jin
;
Spence, Charles
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 469-483
Persistent link: https://www.econbiz.de/10013164368
Saved in:
2
Reactions to nonconformity imagery in advertising among chinese and japanese consumers : the effect of personal and national cultural tightness
Youn, Nara
;
Park, Jaewoo
;
Eom, Hyo Jin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 532-554
Persistent link: https://www.econbiz.de/10012201502
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