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~person:"Park, Jaewoo"
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Brand names
2
Sound symbolism
2
Brand
1
Brand image
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Luxury brands
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Park, Jaewoo
Pathak, Abhishek
5
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Spence, Charles
4
Ketron, Seth
3
Klink, Richard
3
Martin, Ulf
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Motoki, Kosuke
3
Pogacar, Ruth
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Wu, Lan
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Kalro, Arti D.
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Ahn, Jiseon
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AlJuma, Doha Husain Makki
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Anisimova, Tatiana
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Arora, Sunny
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Arora, Sunny Vijay
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Athaide, Gerard
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Audia, Pino
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BAILESTEANU, Gheorghe
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Journal of business research : JBR
1
Journal of destination marketing & management
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ECONIS (ZBW)
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Creating luxury brand names in the hospitality and tourism sector : the role of sound
symbolism
in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
2
The connotative meanings of sound
symbolism
in brand names : a conceptual framework
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 365-373
Persistent link: https://www.econbiz.de/10013365723
Saved in:
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