The connotative meanings of sound symbolism in brand names : a conceptual framework
Kosuke Motoki, Jaewoo Park, Abhishek Pathak, Charles Spence
| Year of publication: |
2022
|
|---|---|
| Authors: | Motoki, Kosuke ; Park, Jaewoo ; Pathak, Abhishek ; Spence, Charles |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 365-373
|
| Subject: | Brand names | Consonants | Phonetics | Semantic meanings | Sound symbolism | Vowels | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenname | Brand name |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.06.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365723