The connotative meanings of sound symbolism in brand names : a conceptual framework
Year of publication: |
2022
|
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Authors: | Motoki, Kosuke ; Park, Jaewoo ; Pathak, Abhishek ; Spence, Charles |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 365-373
|
Subject: | Brand names | Consonants | Phonetics | Semantic meanings | Sound symbolism | Vowels |
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