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~person:"Park, Jaewoo"
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Brand names
2
Sound symbolism
2
Brand
1
Brand image
1
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1
Luxury brands
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Luxury goods
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Park, Jaewoo
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Pathak, Abhishek
5
Spence, Charles
4
Baxter, Stacey
3
Ketron, Seth
3
Klink, Richard
3
Lowrey, Tina M.
3
Martin, Ulf
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Motoki, Kosuke
3
Pogacar, Ruth
3
Spears, Nancy
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Velasco, Carlos
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Wu, Lan
3
Aitken, Robert
2
Angell, Linda
2
Anisimova, Tatiana
2
Borzekowski, Dina
2
Brandstätter, Marion
2
Dorner, Florian
2
Duduciuc, Alina
2
Foscht, Thomas
2
Gabel, Terrance G.
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hammerl, Manfred
2
Haynes, Kathryn
2
Kalro, Arti D.
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Kemp, Linzi J.
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Klink, Richard R.
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Kostera, Monika
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Kouril, Michal
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Kuehnl, Christina
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Leigh, James H.
2
McLoughlin, Linda
2
Pettigrew, Simone
2
Robertson, Kirsten
2
Shalaeva, Anastasia V.
2
Sharma, Dinesh
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Journal of business research : JBR
1
Journal of destination marketing & management
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ECONIS (ZBW)
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1
Creating luxury brand names in the hospitality and tourism sector : the role of sound
symbolism
in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
2
The connotative meanings of sound
symbolism
in brand names : a conceptual framework
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 365-373
Persistent link: https://www.econbiz.de/10013365723
Saved in:
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