//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Park, Minjung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"luxury brands"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Advertising
1
Advertising effects
1
Brand
1
Brand dilution
1
Brand image
1
Consumer engagement
1
Fashion
1
Gesundheitsreform
1
Health care reform
1
Internet marketing
1
Luxury brand
1
Luxury brands
1
Markenartikel
1
Markenimage
1
Mode
1
Online-Marketing
1
Perception
1
Psychological distance
1
Social Web
1
Social media marketing
1
Social web
1
Value perceptions
1
Wahrnehmung
1
Werbewirkung
1
Werbung
1
advertising
1
attitude toward luxury brands
1
femvertising
1
women empowerment
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Park, Minjung
Phau, Ian
8
Ko, Eunju
6
Shukla, Paurav
6
Pangarkar, Aniruddha
4
Geerts, Angy
3
Grigorian, Vadim
3
Septianto, Felix
3
Singh, Jaywant
3
Alserhan, Baker Ahmad
2
Anjam, Mahwish
2
Banerjee, Madhumita
2
Bashir, Irfan
2
Boisvert, Jean
2
Bradshaw, Hannah K.
2
Fazili, Asif Iqbal
2
Filieri, Raffaele
2
Ghila, Taufiq Hail
2
Guzman, Francisco
2
Halkias, Daphne
2
Hill, Sarah E.
2
Holmqvist, Jonas
2
Hudders, Liselot
2
Huimin, Teah
2
Husain, Rehan
2
Khan, Sameeullah
2
Khan, Shahzad Ahmad
2
Kim, Hye-yŏng
2
Kolbe, Diana
2
Li, Guoxin
2
Magnoni, F.
2
Michaelidou, Nina
2
Ngo, Liem Viet
2
Pare, Vipul
2
Petersen, Francine Espinoza
2
Pourazad, Naser
2
Raza, Syed Hassan
2
Roux, Elyette
2
Sanyal, Shamindra Nath
2
Seo, Yuri
2
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Femvertising of
luxury
brands
: Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
2
"You are too friendly!" : the negative effects of social media marketing on value perceptions of luxury fashion brands
Park, Minjung
;
Im, Hyunjoo
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
117
(
2020
),
pp. 529-542
Persistent link: https://www.econbiz.de/10012287964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->