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Transitioning from a goods-dominant to a service-dominant logic : visualising the value proposition of
Rolls-Royce
Ng, Irene
;
Parry, Glenn
;
Smith, Laura
;
Maull, Roger
; …
- In:
Journal of service management
23
(
2012
)
3
,
pp. 416-439
Persistent link: https://www.econbiz.de/10009619135
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