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~person:"Parsons, Elizabeth"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Relationship marketing"
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Konsumentenverhalten
Marktforschung
Relationship marketing
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(1893-1980)
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Elizabeth Ellis Hoyt
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Parsons, Elizabeth
Malhotra, Naresh K.
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Tadajewski, Mark
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Sheth, Jagdish N.
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Journal of historical research in marketing
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ECONIS (ZBW)
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Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth
;
Maclaran, Pauline
;
Chatzidakis, Andreas
-
2018
-
Second edition
, feminism and consumer behaviour -- Psychoanalysis in
marketing
theory
and practice -- The ethics of marketing management …
Persistent link: https://www.econbiz.de/10011645153
Saved in:
2
Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth
;
Chatzidakis, Andreas
;
Maclaran, Pauline
-
2017
, feminism and consumer behaviour -- Psychoanalysis in
marketing
theory
and practice -- The ethics of marketing management …
Persistent link: https://www.econbiz.de/10013181568
Saved in:
3
Pioneering consumer economist : Elizabeth Ellis Hoyt (1893 - 1980)
Parsons, Elizabeth
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 334-350
Persistent link: https://www.econbiz.de/10009793484
Saved in:
4
Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth
;
Maclaran, Pauline
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003789250
Saved in:
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