Contemporary issues in marketing and consumer behaviour

Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis

Introduction: how has marketing changed? -- Postmodern marketing and beyond -- Building brand cultures -- Gender, feminism and consumer behaviour -- Psychoanalysis in marketing theory and practice -- The ethics of marketing management -- Ethical consumers and the moralised brandscape -- Politicising consumption - consumerising politics -- Marketing spaces and places -- The globalised marketplace.

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Year of publication:	2017
Authors:	Parsons, Elizabeth ; Chatzidakis, Andreas ; Maclaran, Pauline
Publisher:	Abingdon, Oxon : Routledge,
Subject:	Marketing \| Marketingtheorie \| Marketing theory \| Konsumentenverhalten \| Consumer behaviour \| Verbraucherverhalten

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Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-0-203-52604-0 ; 978-1-134-05789-4 ; 978-0-415-82690-7 ; 978-0-415-82691-4
Other identifiers:	10.4324/9780203526040 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181568