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~person:"Pathak, Abhishek"
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Search: subject:"Phonetic symbolism"
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Pathak, Abhishek
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The sound of branding : an analysis of the initial phonemes of popular brand names
Pathak, Abhishek
;
Velasco, Carlos
;
Spence, Charles
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10012298801
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2
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
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