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~person:"Pathak, Abhishek"
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Pathak, Abhishek
Phau, Ian
35
Wiedmann, Klaus-Peter
29
Ko, Eunju
28
Kapferer, Jean-Noël
26
Seo, Yuri
22
Hennigs, Nadine
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Hyun, Sunghyup Sean
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Thaichon, Park
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Bryson, Douglas
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Cervellon, Marie-Cécile
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of destination marketing & management
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Creating luxury brand names in the hospitality and tourism sector : the role of sound symbolism in destination branding
Motoki, Kosuke
;
Park, Jaewoo
;
Pathak, Abhishek
;
Spence, …
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014458596
Saved in:
2
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
Saved in:
3
Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names
Pathak, Abhishek
;
Calvert, Gemma
;
Velasco, Carlos
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 522-545
Persistent link: https://www.econbiz.de/10011771416
Saved in:
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