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~person:"Paul, Justin"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Beziehungsmarketing
Brand image
Electronic Commerce
Service quality
Social web
Consumer behaviour
54
Konsumentenverhalten
54
Brand management
12
Markenführung
12
Markenimage
12
Brand
8
Einzelhandel
8
Markenartikel
8
Online retailing
8
Online-Handel
8
Retail trade
8
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Relationship marketing
7
Dienstleistungsqualität
6
Luxury goods
6
Luxusgüter
6
Environmental consciousness
5
Motivation
5
Umweltbewusstsein
5
Confidence
4
Emerging economies
4
Innovation adoption
4
Innovationsakzeptanz
4
Purchase intention
4
Satisfaction
4
Schwellenländer
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Consumer motivation
3
Internet marketing
3
Kaufmotiv
3
Mobile Anwendung
3
Mobile application
3
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20
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1
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Article
21
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Article
Conference proceedings
Glossar enthalten
Marktinformation
Umfrage
Aufsatz in Zeitschrift
22
Aufsatzsammlung
1
Language
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English
22
Author
All
Paul, Justin
Han, Heesup
68
Mattila, Anna S.
44
Loureiro, Sandra Maria Correia
37
Hollebeek, Linda D.
35
Bang, Nguyen
32
Phau, Ian
29
Diamantopoulos, Adamantios
27
Prentice, Catherine
26
Filieri, Raffaele
25
Wong, IpKin Anthony
25
Ahn, Jiseon
24
Dwivedi, Yogesh Kumar
24
Jang, Soocheong
24
Grewal, Dhruv
23
Hyun, Sunghyup Sean
23
Sreejesh, S.
23
Das, Gopal
22
Melewar, T. C.
22
Park, Jungkun
22
Verhoef, Peter C.
22
Balaji, M. S.
21
Bilgihan, Anil
21
Japutra, Arnold
21
Khan, Imran
21
Klaus, Philipp
21
Kumar, V.
21
Rather, Raouf Ahmad
21
Sarkar, Abhigyan
21
Veloutsou, Cleopatra
21
Vrontis, Demetris
21
Walsh, Gianfranco
21
Hanks, Lydia
20
Ko, Eunju
20
Line, Nathaniel D.
20
Flavián Blanco, Carlos
19
Gil Saura, Irene
19
Guzman, Francisco
19
Khare, Arpita
19
Quach, Sara
19
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Published in...
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Journal of retailing and consumer services
5
Journal of business research : JBR
3
International journal of consumer studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business strategy and the environment
1
European management journal
1
European management review : EMR
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
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1
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
4
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
5
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
6
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
7
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
8
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
9
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
10
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
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