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~person:"Paul, Justin"
~source:"econis"
~subject:"Brand image"
~subject:"Electronic Commerce"
~subject:"Online-Handel"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Electronic Commerce
Online-Handel
Service quality
Social web
Consumer behaviour
54
Konsumentenverhalten
54
Brand management
12
Markenführung
12
Markenimage
12
Brand
8
Einzelhandel
8
Markenartikel
8
Online retailing
8
Retail trade
8
Beziehungsmarketing
7
Bibliometrics
7
Bibliometrie
7
Customer satisfaction
7
Kundenzufriedenheit
7
Relationship marketing
7
Dienstleistungsqualität
6
Luxury goods
6
Luxusgüter
6
Environmental consciousness
5
Motivation
5
Umweltbewusstsein
5
Confidence
4
Emerging economies
4
Innovation adoption
4
Innovationsakzeptanz
4
Purchase intention
4
Satisfaction
4
Schwellenländer
4
Vertrauen
4
Viral marketing
4
Virales Marketing
4
Consumer motivation
3
Internet marketing
3
Kaufmotiv
3
Mobile Anwendung
3
Mobile application
3
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23
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Article
Conference proceedings
Glossar enthalten
Marktinformation
Umfrage
Aufsatz in Zeitschrift
24
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1
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English
24
Author
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Paul, Justin
Han, Heesup
50
Loureiro, Sandra Maria Correia
34
Mattila, Anna S.
33
Diamantopoulos, Adamantios
27
Dwivedi, Yogesh Kumar
26
Filieri, Raffaele
26
Hollebeek, Linda D.
26
Phau, Ian
26
Bang, Nguyen
24
Prentice, Catherine
24
Jang, Soocheong
23
Park, Jungkun
22
Sreejesh, S.
22
Japutra, Arnold
21
Balaji, M. S.
20
Khare, Arpita
20
Veloutsou, Cleopatra
20
Bilgihan, Anil
19
Flavián Blanco, Carlos
19
Ko, Eunju
19
Law, Chun Hung Roberts
19
Melewar, T. C.
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Prashar, Sanjeev
18
Wu, Luorong
18
Ahn, Jiseon
17
Das, Gopal
17
Ekinci, Yuksel
17
Hanks, Lydia
17
Johnson, Lester W.
17
Quach, Sara
17
Rita, Paulo
17
Vrontis, Demetris
17
Wong, IpKin Anthony
17
Dennis, Charles
16
Grewal, Dhruv
16
Khan, Imran
16
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Journal of retailing and consumer services
6
Journal of business research : JBR
4
International journal of consumer studies
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Business strategy and the environment
1
European management journal
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
International marketing review
1
Journal of consumer behaviour
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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ECONIS (ZBW)
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1
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
2
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
3
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
4
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
5
Theory of dogmatism, personality traits and shopping behavior
Paul, Justin
;
Gupta, Sahil
;
Tyagi, Shenki
- In:
European management journal
41
(
2023
)
2
,
pp. 302-311
Persistent link: https://www.econbiz.de/10014289457
Saved in:
6
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
7
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
9
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Korfiatis, Nikolaos
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 657-669
Persistent link: https://www.econbiz.de/10013040732
Saved in:
10
Consumers' choice behavior : an interactive effect of expected eudaimonic well-being and green altruism
Mansoor, Mahnaz
;
Paul, Justin
- In:
Business strategy and the environment
31
(
2022
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10012815464
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