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~person:"Pauw, Pieter de"
~subject:"Television advertising"
~subject:"Viral marketing"
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Television advertising
Viral marketing
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Pauw, Pieter de
Bellman, Steven
12
Wilbur, Kenneth C.
12
Pelsmacker, Patrick de
11
Varan, Duane
9
Dens, Nathalie
7
Bakir, Aysen
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Cantoni, Davide
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Cauberghe, Verolien
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Chesnes, Matthew
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Jeong, Yongick
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Jin, Ginger Zhe
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Bursztyn, Leonardo
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Grossman, Michael
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Guitart, Ivan A.
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Kent, Robert J.
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Reijmersdal, Eva A. van
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Schweidel, David A.
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Tekin, Erdal
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Verhellen, Yann
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Wada, Roy
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Beal, Virginia
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Bijmolt, Tammo H. A.
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Boerman, Sophie C.
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Fossen, Beth L.
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Hudders, Liselot
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Joo, Mingyu
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Marshall, John
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Neijens, Peter C.
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Reinares, Pedro
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Romaniuk, Jenni
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Usman, Osly
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Wooley, Brooke
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Xu, Linli
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Arrazola Vacas, María
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Duan, Wenjing
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Esmaeilpour, Majid
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Gierl, Heribert
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Hartmann, Wesley R.
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
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