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~person:"Pauwels, Koen"
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Pauwels, Koen
Tuli, Kapil R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
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ECONIS (ZBW)
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The asymmetric effect of warranty payments on firm value : the moderating role of advertising, R&D, and industry concentration
Kurt, Didem
;
Pauwels, Koen
;
Kurt, Ahmet C.
;
Srinivasan, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10013191771
Saved in:
2
Improving consumer mindset metrics and shareholder value through social media : the different roles of owned and earned media
Colicev, Anatoli
;
Malshe, Ashwin
;
Pauwels, Koen
; …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10011804088
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