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Pavasars, John
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Measures of brand attitude can be used to predict buying behavior
Pavasars, John
;
Wells, William D.
- In:
Readings in basic marketing
,
(pp. 108-111)
.
1978
Persistent link: https://www.econbiz.de/10002632535
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Pre-alerting on-air test respondents
Pavasars, John
;
Derr, Ed
- In:
Journal of advertising research
12
(
1972
)
6
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002632540
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