Pre-alerting on-air test respondents
Year of publication: |
1972
|
---|---|
Authors: | Pavasars, John ; Derr, Ed |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 12.1972, 6, p. 23-28
|
Subject: | Rundfunk | Werbungsbetrieb | Vereinigte Staaten |
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